Making the biggest, greenest map of London
Urban Good set out to support the grassroots movement to make London the world’s first National Park City by contributing our map-making and storytelling expertise. Our hardworking and committed team collaborated with Ordnance Survey (OS) and Greenspace Information for Greater London (GiGL) to create a map which would be bold and beautiful enough to inspire Londoners to get out and make the most of their National Park City.
The 1st Edition was released in autumn 2017: a huge 125 x 95cm folded map which includes all of the capital’s 3,000 parks, playing fields, woodlands, city farms, rivers, canals, wetlands, lakes, ponds and reservoirs. 17 of London’s most iconic walks are highlighted to encourage map users to explore, or create their own epic multi-day hikes by locating public transport, bike, and pedestrian connections. An atlas of London’s rivers, compelling infographics, and over twenty ideas for further exploration and adventures are printed on the flip-side of the map.
We used the best data available thanks to OS and GiGL, then we filtered, sorted and styled the data for countless hours to produce our final map. We researched all sorts of activities to put on the map: walks, sports, farms, hills and more. Then we printed all these in a fluorescent Pantone ink to make them stand out. We printed it on the best stock that is used in all the OS paper map products printed by Dennis Maps in Frome, Somerset.
The reverse side
Printed on the reverse of the map is an entire London National Park City Atlas on one page. There are twenty ideas for exploration and adventure, maps of London's Parks, Rivers, Gardens, Woodlands and Landscape Signatures, infographics and information on how Londoners can help make the London National Park City a success.